Episode Sponsored By: Death Wish Coffee
Our guest this week is Dave Ferguson,an internationally respected executive coach, speaker, and author, in the areas of leadership, sales, and personal development. He’s the author of the book Boss or Leader?
Dave’s passion is to discover and develop leaders in and outside of the board room. His decades of experience in business make him uniquely qualified to extract those capabilities.
In this episode you’ll learn the common traits that great leaders possess and how you can develop those traits.
This episode is brought to you by, Deathwish Coffee, the world’s strongest coffee and the only brew we drink when we do the show. It’s the only choice for the true Sell or Diehard!
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On today’s show…
4:07 – The common failure of selling “The C-Suite”
14:43 – What is the “leader’s ladder”?
26:20- “I’m going on 11 years in this business, I’ve got some people at nine years. My average client stays with me at least 3 to 4 years. We build relationships beyond coaching.”
33:10- What Dave recommends for other sales leaders in their approach.
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