Episode Sponsored By: The Why and The Buy
Casey Graham is the Co-Founder and CEO of Gravy, the leading failed payment recovery and customer retention solution for companies with recurring revenue. Casey’s passion for entrepreneurship and bold vision for leadership are the driving force behind his energetic and engaging presence, both on and off the stage.
To book Casey you can email firstname.lastname@example.org.
In this episode we talk about:
7:53 – Casey starts his first company at 7 years old.
10:40 – Pay attention to paying people.
13:22 – Is Casey’s business essentially a collections company?
15:25 – The number one way to get someone to pay you is NOT pressure.
16:33 – Casey discovers the 4 steps to keeping customers.
17:28 – The “Mad Mom Principle”.
21:25 – Do you “know” or “think you know”.
26:20 – Magic Moment principle.
29:40 – Making simple solutions for customers.
32:15 – Magic Moments for B2C vs B2B.
35:23 – Keep Selling or Die.
37:55 – The longer you delay, the louder they get.
44:36 – How to get in to talk to Casey as a CEO?
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
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Jeffrey’s LinkedIn: https://www.linkedin.com/in/jeffreygitomer
Jen’s Instagram: https://www.instagram.com/jengitomer/