keeping promises



A Successful 2022 Starts With Making Promises You’ll Actually Keep

Happy 2022! With a new year upon us, that means many of us are setting new resolutions, goals, and intentions. In this post, we’re talking about promises you make to yourself for the new year — or just in general!

keeping promises

But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to the Sell or Die Podcast. We’re your hosts, Jeffrey & Jen Gitomer. Between the two of us, we’ve written the books The Little Red Book of Selling, Sales in a New York Minute, plus 15 other best-selling books. We’ve also created the 7 figure sales formula program and the Breakthrough Business Babe Community. 

Sell or Die is for sales professionals, sales managers, entrepreneurs, and business owners who want to sell more at full price, earn loyalty, and have an unlimited stream of referrals. Every single episode will give you real-world, easy-to-implement solutions so that you can get your calls returned, your proposals read and acted on while creating relationships that you can take to the bank. 

It’s time to sell or die…

Jen thought of this concept of making promises instead of new year’s resolutions. But the key to this is making promises that you can keep. The hardest promises you make are those to yourself — whether it’s personal things, business-related, or so on. And it’s important not to make promises you can’t keep. We’re delving into this today to help set you up for success in 2022.

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The Three Categories of Promises

There are three different types of promises you can make in the new year. They are as follows:

  • The promises you make to yourself
  • The promises you make to your family
  • The promises you make to your career 

Understanding how you can keep your promises and work through them in a way that makes it more feasible to accomplish your overarching goals.

keeping promises

More About Promises You Make to Yourself

The best way to think about promises is to set one that you can actually sign up to take on. Because if you set one that is so ridiculous that you’re not going to do it, what’s the point, right? And furthermore, when you don’t keep your promises in a relationship, you start to lose those people and lose their trust. This happens with yourself too, except you don’t acknowledge it like you would in a relationship with someone else, which is a key difference.

That means you trust yourself less when you make a promise to yourself. But if you make a promise to yourself and fall off on it, it’s a lack of integrity. And if you don’t act with integrity in the promises you make to yourself, it’s hard to believe you’ll have integrity in how you act in your promises to others. And finally, if you can’t gratify yourself with your own fulfilled promise, how are you going to do it for someone else?

The Right Way to Look at Promises

The way to look at a promise, goal, intention, or resolution is to not lower your standards so you can make it – that’s silly. You want to have good standards and achieve more.

However, when you’re setting an intention or new goal, understand what it’s going to take to make it a reality. Maybe sometimes it requires new habits. Maybe you need to break it down into smaller goals. Maybe you will need to start slowly to work up to achieving your goal. 

It’s all about committing to what’s doable. Breaking things down and committing to achievable, doable goals will help you build trust with yourself. Soon your mindset will be, I can do this! I can do that! 

Building Your Self Confidence: The Bottom Line

Achieving the small chunks of your promises and goals gives you evidence that you’ve done something like you’re looking to achieve before. When you have that evidence in your mind, you begin to tell yourself the story that you can do it again.

This adds to your self-confidence factor and allows you to believe that you can do these things again. Your past experiences will give you the confidence to move forward, and when you add confidence to preparation, that creates a big win.

Be sure to tune into all of episode 577 for the full details!

Thank you so much for listening to Sell or Die! We hope that this episode helped you to understand the importance of keeping the promises you make — most importantly to yourself!

If you enjoyed this episode please take a second to rate & review. Each review helps us help more people just like you make a difference in this world! Don’t forget to take a screenshot, share it in your Instagram stories, and tag us @jeffreygitomer and @jengitomer. See you next week! 



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About your hosts

Known as the King of Sales, Jeffrey Gitomer is the Author of 16 best-selling books including the Little Red Book of Selling, the Sales Bible, and his newest book Get Sh*t Done. In 2008, he was inducted in the Speakers Hall of Fame – the highest award in the speaking industry. His world-class list of clients include companies from  Fortune 500 companies around the world. His digital Learning academy and signature course, The Seven-Figure Sales Formula, offers individuals and teams real-world sales strategies they can implement immediately.

Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She is the best-selling Author of Sales in a New York Minute, CEO and Founder of Breakthrough Business Babe and a master business growth coach.

Jeffrey and Jen thank you, Diehard, for helping Sell Or Die achieve more than 2 million downloads!

Thanks for Listening!