In this episode of The Sell or Die Podcast, we’ll discuss a plan for writing your book. Since you, like so many other individuals, want to become known in your industry, we’re encouraging you to put your name out there by getting published. Your book will exemplify who you are and how you can help people.
But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to the Sell or Die Podcast. We’re your hosts, Jeffrey & Jen Gitomer. Between the two of us, we’ve written the books The Little Red Book of Selling, Sales in a New York Minute, plus 15 other best-selling books. We’ve also created the 7 figure sales formula program and the Breakthrough Business Babe Community.
Sell or Die is for sales professionals, sales managers, entrepreneurs, and business owners who want to sell more at full price, earn loyalty, and have an unlimited stream of referrals. Every single episode will give you real-world, easy-to-implement solutions so that you can get your calls returned, your proposals read and acted on while creating relationships that you can take to the bank.
It’s time to sell or die…
While writing your own book may sound like a daunting process, it’s totally doable and will become easier and easier the minute you get rolling on it.
For more details, listen to the ENTIRE episode on your favorite streaming platform.
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It makes sense that to get started, you need to identify your expertise and figure out what exactly you’re going to write about. This helps you decipher who your reader is.
You need to decide on your expertise first, then zero in on who’s interested in learning about it. And it can be anything you want – a favorite hobby, parenting tips, trade secrets… whatever you know well and are passionate about.
You may want to go to the bookstore and see what other people have written to draw some inspiration for your own work. Get ideas. See who you want to be like and what kind of book you want to write. That will give you somewhat of a model to use throughout this process.
Next, focus on the title and subtitle of your book. While you’re at the bookstore, pay attention to what book titles caught your eye. The subtitle acts as the promise of your book. These two things tell the reader a lot of what they need to know about your book from just picking it up.
Next, you need to spell out your table of contents. This is the blueprint of your book. It’s the plan of what you have to write, which makes the act of completing the book a lot easier. This acts as your outline and guiding light for writing.
Once you have this blueprint going and you begin writing, you can solicit feedback from customers or others in your industry. See if they think you’re missing anything from your outline. They may make a suggestion for something you hadn’t even considered, or maybe they want to dive deeper into a certain topic within your outline.
So that’s a quick guide to starting your book. A lot of people have a fear that if they write down their “secret” to their sales, trade or business in a book, they’ll lose their competitive advantage. This is completely untrue. Instead of this being a downfall, others will love that you shared the information and that it helps them win & make sales too. They’ll share it with other people. This is your chance at supreme expertise.
Be sure to listen to all of episode 568 for more details on how to get started writing your book to improve your business overall.
And if you’re ready to begin (or continue) your path to publishing, the Writer’s Weekend Retreat will give you that kick you need. Regardless of what stage you are in in the writing process, this weekend will be the roadmap to ensure the success and completion of your final product. Your book.
Thank you so much for listening to Sell or Die! We hope that this episode helped you to transform the way you view the challenges you face along your journey to success so that you can win your customers all the way to the bank.
If you enjoyed this episode please take a second to rate & review. Each review helps us help more people just like you make a difference in this world! Don’t forget to take a screenshot, share it in your Instagram stories, and tag us @jeffreygitomer and @jengitomer. See you next week!
Known as the King of Sales, Jeffrey Gitomer is the Author of 16 best-selling books including the Little Red Book of Selling, the Sales Bible, and his newest book Get Sh*t Done. In 2008, he was inducted in the Speakers Hall of Fame – the highest award in the speaking industry. His world-class list of clients include companies from Fortune 500 companies around the world. His digital Learning academy and signature course, The Seven-Figure Sales Formula, offers individuals and teams real-world sales strategies they can implement immediately.
Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She is the best-selling Author of Sales in a New York Minute, CEO and Founder of Breakthrough Business Babe and a master business growth coach.
Jeffrey and Jen thank you, Diehard, for helping Sell Or Die achieve more than 2 million downloads!