But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to the Sell or Die Podcast. We’re your hosts, Jeffrey & Jen Gitomer. Between the two of us, we’ve written the books The Little Red Book of Selling, Sales in a New York Minute, plus 15 other best-selling books. We’ve also created the 7 figure sales formula program and the Breakthrough Business Babe Community.
Sell or Die is for sales professionals, sales managers, entrepreneurs, and business owners who want to sell more at full price, earn loyalty, and have an unlimited stream of referrals. Every single episode will give you real-world, easy-to-implement solutions so that you can get your calls returned, your proposals read and acted on while creating relationships that you can take to the bank.
And today we are talking about how being a published author can change your business in some major ways.
For more details, listen to the ENTIRE episode 566 on your favorite streaming platform.
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It may seem like the idea of writing a book is so unnecessary for your business as a salesperson. But, before writing it off as a waste of time, you should understand how it can benefit your business.
Writing a book is a great way for a salesperson or entrepreneur to gain authority in their space, to be better known, to make an impact on more people, and to get their name out there. And who doesn’t want those things when they’re trying to sell and build a business?
The truth is, there are so many ways that entrepreneurs can use their book in a business-minded way as a salesperson. It reinforces their expertise with their audience. Plus, it inspires a feeling of fulfillment from finishing something, which can spur momentum alone.
Finally, publishing your book puts your legacy and reputation to paper and online for the world to see. This is pretty major. Think about how much more respect you’ll score when you hand a prospect a copy of your signed book rather than a business card. Pretty powerful, right?
We speak from experience when we say writing books is so important to the success of entrepreneurs. In 1992, Jeffrey began writing a column in the Charlotte Business Journal. About three columns in, he realized that if he wrote 100 of these, he’d have a book. That realization inspired him to go for it.
Since then, he’s written 17 books and can trace every penny he’s earned back to something he’s written.
That’s pretty powerful stuff. And along the way, since we both began our book writing journeys, we’ve experienced some pretty cool encounters that we wouldn’t have otherwise. For example, Jen got a call from someone who saw her book at an airport. They wanted to work with her because they knew she was good at sales. The kicker? They didn’t even buy her book! All it took for them to trust in her ability was seeing her name as a published author.
And because of his books, Jeffrey now has clients calling him rather than him having to go out and chase that business. And that can be your experience, too, once you put a pen to paper to showcase your expertise.
Are you convinced yet? A book is a perfect way to solidify your expertise, serving as a living and breathing document that showcases all that you have to offer to your clients. So what are you waiting for? Show up for your business, build your legacy and reputation, and start writing.
Known as the King of Sales, Jeffrey Gitomer is the Author of 16 best-selling books including the Little Red Book of Selling, the Sales Bible, and his newest book Get Sh*t Done. In 2008, he was inducted in the Speakers Hall of Fame – the highest award in the speaking industry. His world-class list of clients include companies from Fortune 500 companies around the world. His digital Learning academy and signature course, The Seven-Figure Sales Formula, offers individuals and teams real-world sales strategies they can implement immediately.
Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She is the best-selling Author of Sales in a New York Minute, CEO and Founder of Breakthrough Business Babe and a master business growth coach.
Jeffrey and Jen thank you, Diehard, for helping Sell Or Die achieve more than 2 million downloads!