Decision Making Psychology with Jeff Shore

Episode Sponsored By: Death Wish Coffee


Our guest expert this week isJeff Shore,keynote speaker and one of the leading researchers in buyer psychology.

Jeff Shore is bringing bleeding edge concepts to the Sell Or Die Podcast by talking about the relatively new science behind what makes customers purchase products. Listen and take notes as Jeff breaks down what makes customers tick.

Jeff Shores highly sought-after sales keynote speaker sessions inspire audiences across the globe to change their mindset and change their world. As an in-demand sales keynote speaker, author and trainer for over three decades, Jeff has a unique ability to connect with audiences on a personal level and transform the way they look at what they do, inspiring meaningful and lasting change.

If your company is interested in overhauling its training program, clickherefor more information.

This episode is brought to you by, Deathwish Coffee, the world’s strongest coffee and the only brew we drink when we do the show. It’s the only choice for the true Sell or Diehard!

On today’s show…

13:18 – “This is a really good time to be alive if you, because the research right now is evolving so quickly and it’s so profound but on both sides. The whole field of behavioral economics and decision making psychology is is relatively recent.” -Jeff Shore on the newness of decision based psychology

21:22 -What are heuristics and how can they affect your sales?

23:23 – What is the equation that can best create sales?

30:57 -“You have to have some sort of dissatisfaction either now or a future dissatisfaction that’s going to serve as a motivator to get you to want to move forward on anything at all.” – Jeff Shore on the behavior mechanics that get customers in the door.

35:13 – Why understanding the motivations that brought the customer in the door matters

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