Episode Sponsored By: Death Wish Coffee
Our guest this week is Jay Baer
Jay Baer is thefounder of ConvinceAndConvert.com. Jay is a 24-year digital expert, a global keynote speaker and emcee, a New York Times best-selling author, a trusted advisor to dozens of brands, an active investor in tech startups, and a member of the Word of Mouth Marketing Hall of Fame.
Jay stopped by to discuss how digital trends have changed marketing and customer relationships over the past few decades. His insight will help you no matter what business you’re in.
This episode is brought to you by, Death Wish Coffee, visit deathwishcoffee.com TODAY!
On today’s show…
04:25 – How Best Buy revitalized their business by matching wits with Amazon
13:30 – Jay Baer talks about how his career in digital marketing began with the sale of Budweiser.com
22:45 – How the internet has made customers passive aggressive
32:30 – Jay’s hard fast rule for replying to customers on social media
43:30 – We discuss Jays upcoming book Talk Triggers and he explains how Cheesecake Factory capitalizes on word of mouth
52:00 – How to stay current in an ever changing digital marketplace