But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to the Sell or Die Podcast. We’re your hosts, Jeffrey & Jen Gitomer. Between the two of us, we’ve written the books The Little Red Book of Selling, Sales in a New York Minute, plus 15 other best-selling books. We’ve also created the 7 figure sales formula program and the Breakthrough Business Babe Community.
Sell or Die is for sales professionals, sales managers, entrepreneurs, and business owners who want to sell more at full price, earn loyalty, and have an unlimited stream of referrals. Every single episode will give you real-world, easy-to-implement solutions so that you can get your calls returned, your proposals read and acted on while creating relationships that you can take to the bank.
It’s time to sell or die…
So read the points below to gain more insight on how when it comes to coaching, it’s not always the person who you are paying or the person with the official title of coach, there are people you get coaching advice from throughout your life. And for even more details on each point, listen to ALL of episode 507 of the Sell or Die Podcast on your preferred streaming platform!
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For example, my grandfather, he had computers back in the day and I believe he’s one of the reasons I’m very tech-savvy today. I recall him telling me how you can figure out anything you want within the computer, you won’t break the machine, keep trying.
With that, I want you to think back to your childhood and coaching moments you lived through. Ask yourself, how have they impacted your life today and shaped who you became?
It’s not always the person you are paying with the title of coach – it could be a casual conversation or an event that took place that marks in your head forever. Another example, in the 1950s, my father and grandfather built a hotel out of Atlantic City. One day I was in the office, and an older man was checking in. I noticed he was smoking a cigarette, and he’s putting the cigarette down to sign the guest registry. The old man looks at me and says, “Never smoke”, this resonated with me and I never smoked.
I won’t say it was that specific guy who prevented me from smoking but it was certainly a powerful influence for me to not do something that would’ve been very harmful to me.
From personal experience with one of my coaches, her influence on me was so powerful simply because she was not providing me answers. Instead, she was making me think, question things, and look from a different perspective.
I just went through a coaching training program as well and the biggest takeaway was how a lot of times we have limiting beliefs that prevent us from getting to the next level. This was profound because of the way this message was delivered. If I were to teach on this topic and bluntly tell you that you have this belief and it’s hurting you, you wouldn’t be as susceptible to receiving. However, if I start asking you the right questions to open your mind and shift perspective, that’s received differently. If you can duplicate this for a coaching client or if someone can coach you through something in this way – it can change your life.
In coaching, too many people prefer not to expose themselves to their weaknesses. If you have the right influence, not just a coach, this could be a mentor, friend, parent. Any of these sources of influence can make you think differently and take different actions.
Some coaches just coach to get to the next session, if you are not in a relationship where you truly trust the person giving you information and advice, I challenge you to question it. If you don’t feel comfortable with the advice you’re given, remove yourself from the situation. Here is an example of a bad influence, when someone says, “Just do one, it’s not going to hurt”, they are coaxing you to do something.
Unless you are already in a safe container with someone whom you trust, my challenge is to question the information you’re receiving. Look at it from the perspective of, is this first-hand or second-hand information?
It doesn’t have to be your coach, who has impacted your life with information? That’s really what coaching does. Think about who has impacted you, have you thanked them? What have you done in exchange for that?
There’s a cheerleader and there’s a coach figure throughout your life, just because someone is cheering you on, does not mean they’re doing the same thing a coach would do in terms of shaping where you’re going. When you can take the advice of your mate and not reacting on the defensive, you end up winning big time. Listen to the people who are closest to you because they know you best.
So to hear even more of our tips gaining insight on who inspires you and coaching you throughout life, don’t forget to tune in to episode 507 of the Sell or Die Podcast.
Thank you so much for listening to Sell or Die! We hope that this episode has helped you to transform the way you think, given you new ideas, and provided a new perspective on the sales and business challenges you face every day so that you can win the customer to the bank.
If you enjoyed this episode please take a second to rate & review. Each review helps us help more people just like you make a difference in this world! Don’t forget to take a screenshot, share it in your Instagram stories, and tag us @ jeffreygitomer and @jengitomer. See you next week!
Known as the King of Sales, Jeffrey Gitomer is the Author of 16 best-selling books including the Little Red Book of Selling, the Sales Bible, and his newest book Get Sh*t Done. In 2008, he was inducted in the Speakers Hall of Fame – the highest award in the speaking industry. His world-class list of clients include companies from Fortune 500 companies around the world. His digital Learning academy and signature course, The Seven-Figure Sales Formula, offers individuals and teams real-world sales strategies they can implement immediately.
Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She is the best-selling Author of Sales in a New York Minute, CEO and Founder of Breakthrough Business Babe and a master business growth coach.
Jeffrey and Jen thank you, Diehard, for helping Sell Or Die achieve more than 2 million downloads!