Episode Sponsored By: Death Wish Coffee
Generation Z is fast approaching the age of disposable income. The question is how do we market to them?
Our guest expert this week is Kathleen Hessert, CEO of We R Gen Z, a think tank designed to help brands market those that identify as Generation Z and younger.
Kathleen reveals the challenges of marketing to a younger, and often more tech-savvy, demographic. Future proof your sales and learn some new techniques that will keep your brand current.
Kathleen Hessert has spent a professional lifetime connecting dots that others don’t even see. Whether it was being one of the first women to be a broadcast news anchor, or female pit reporter for ESPN, or founding a media training company for college and pro sports, she sees a need and delivers.
DeathWish Coffee, the world’s strongest coffee and the only brew we drink when we do the show. It’s the only choice for the true Sell or Diehard!
On today’s show…
03:25 – How to brand yourself like Peyton Manning.
10:38 – 98% of Gen-Z uses a smartphone, should that affect how and where you market to them?
16:13 – Are there differences in marketing to Gen-Z compared to other generations?
20:48 – Inside the Gen-Z think tank.
28:10 – What sports franchises are doing to market to Gen-Z and how you can replicate what they are doing right.
*********
Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!
*********
NEW E-BOOK
Get Jennifer Gluckow’s EBOOK: 27 Winning Strategies That Will Take You From Sales Slump to Sales Streak
*********
Need more sales help?
Jeffrey’s website: https://gitomer.com
Jennifer’s website: https://salesinanyminute.com
Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy
*********
NEW BOOK
Jeffrey’s new book Truthful Living is out! The long-lost original notes, letters, and lectures of Napoleon Hill – now compiled, edited, and annotated for the modern reader.
Be the first to buy it.
Be the first to read it.
Be the first to implement it.
Be the first to bank it.
********
SEE JEFFREY LIVE
It’s time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He’ll be giving a seminar in a city near you. Be there!
