The Kids are Alright with Kathleen Hessert

 

Episode Sponsored By: Death Wish Coffee

Sell or Die with Kathleen Hessert

Generation Z is fast approaching the age of disposable income. The question is how do we market to them?

Our guest expert this week is Kathleen HessertCEO of We R Gen Z, a think tank designed to help brands market those that identify as Generation Z and younger. 

Kathleen reveals the challenges of marketing to a younger, and often more tech-savvy, demographic. Future proof your sales and learn some new techniques that will keep your brand current.

Kathleen Hessert has spent a professional lifetime connecting dots that others don’t even see. Whether it was being one of the first women to be a broadcast news anchor, or female pit reporter for ESPN, or founding a media training company for college and pro sports, she sees a need and delivers.


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On today’s show…

03:25 – How to brand yourself like Peyton Manning.

10:38 – 98% of Gen-Z uses a smartphone, should that affect how and where you market to them?

16:13 – Are there differences in marketing to Gen-Z compared to other generations?

20:48 – Inside the Gen-Z think tank.

28:10 – What sports franchises are doing to market to Gen-Z and how you can replicate what they are doing right.

 

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Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

 

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Need more sales help?

Jeffrey’s website: https://gitomer.com

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Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy


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NEW BOOK

Jeffrey’s new book Truthful Living is out! The long-lost original notes, letters, and lectures of Napoleon Hill – now compiled, edited, and annotated for the modern reader.

Be the first to buy it.
Be the first to read it.
Be the first to implement it.
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WHO IS JEFFREY GITOMER

@GITOMER

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WHO IS JENNIFER GLUCKOW

@JENINANYMINUTE

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