The C-Suite Life with Chris Ressa


Episode Sponsored By: The Why and The Buy podcast

Sell or Die with Chris Ressa

Some people want to join the ranks of the C-Suite…some of us just want an appointment with them.

Our guest Chris Ressa, Executive Vice President and COO of DLC management is an expert in dealing with and becoming a CEO. Chris will share how self-education and “active learning” can help you realize your entrepreneurial dream. AND we discuss his patented tactical cold calling strategy that even rookie salespeople can master quickly.

PLUS if you’re in an e-commerce business find out why Amazon is actually NOT your biggest challenge.


This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.




On today’s show…

04:51 – One of the biggest lessons Chris learned while working for Sherwin Williams.

11:27 – How Amazon has shifted commercial real estate?

18:07 – How do you make the leap into the C-Suite?

24:55 – A tactical cold calling strategy for veteran rookie salespeople.

32:42 – How do you get through to the CEO as a salesperson?


More on today’s guest

Chris Ressa joined DLC in 2007. As Executive Vice President and Chief Operating Officer, Mr. Ressa is responsible for overseeing all tenant facing operations including leasing, property management, construction and marketing on all DLC owned and third-party managed assets.  During his tenure at DLC, his relationships, leasing ability, and leadership have led to numerous successful repositioning of assets.  His most notable leasing transactions have included deals with TJX, Ross Dress for Less, Burlington, Dick’s Sporting Goods, The Kroger Company, Best Buy, Ulta, LA Fitness and Planet Fitness.




Figuring out why people buy, is a thousand times more powerful than knowing how to sell. This eBook will give you the insight that will allow you to uncover the genuine buying motive of your customer, every time.




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