The Bleeding Neck Principle with Perry Marshall

Episode Sponsored By: Death Wish Coffee

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Our guest expert this week is Perry Marshall, author of 80/20 Sales and Marketing.

Some of us need more leads and others need to know how to prioritize those leads. Our guest today will help you do both. Take notes as Perry breaks down the five power sales qualifiers that will turn your leads into more sales.

Perry Marshall is endorsed in FORBES and INC Magazine, and is one of the most expensive business consultants in the world. Clients seek his ability to integrate technology, sales, art and psychology.


Deathwish Coffee
, the world’s strongest coffee and the only brew we drink when we do the show. It’s the only choice for the true Sell or Diehard!

On today’s show…

10:34 – What is the bleeding neck principle?

22:34 – 5 sales qualifiers that can help you pick the right leads AND save you time

32:12 – How the entire English language became an internet auction

45:20 – The future of Google Ad Words and internet marketing strategies

53:14 – Jeffrey and Jen discuss how 80/20 can work for Diehards


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WHO IS JEFFREY GITOMER

@GITOMER

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WHO IS JENNIFER GLUCKOW

@JENGITOMER

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