But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to the Sell or Die Podcast. We’re your hosts, Jeffrey & Jen Gitomer. Between the two of us, we’ve written the books The Little Red Book of Selling, Sales in a New York Minute, plus 15 other best-selling books. We’ve also created the 7 figure sales formula program and the Breakthrough Business Babe Community.
Sell or Die is for sales professionals, sales managers, entrepreneurs, and business owners who want to sell more at full price, earn loyalty, and have an unlimited stream of referrals. Every single episode will give you real-world, easy-to-implement solutions so that you can get your calls returned, your proposals read and acted on while creating relationships that you can take to the bank.
It’s time to sell or die…
Check out the points below to learn more about steps to writing a book. For more details on each point, listen to the ENTIRE episode on your favorite streaming platform.
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If you’re a salesperson, you might think that you need to just focus your time on selling, not writing. But what you don’t realize is that the time you spend writing can dramatically increase your sales.
When you have a book, people will automatically look to you as the authority on that subject. There’s an inherent trust that’s there. And if your book provides real value to people, they’ll want to work with you. And potential clients will be so much more impressed with a signed book than a shitty business card.
We know from our experience that our books dramatically increased our position and revenue. Almost every opportunity we get we can trace back to our books or other pieces of writing in one way or another. It’s important to put your ideas out there. Hearing you fully express yourself is what will make people want to work with you.
The biggest thing that holds people back from sitting down to write is the excuse that they “don’t have enough time.” This is just a BS excuse.
You’ll never be magically granted more time. You have to allocate the time.
Jeff wrote his books by allocating the time to do it. That meant some sacrifices. While everyone else was watching Netflix, he was writing. But that’s what it took to do it.
It doesn’t have to be for very long, but if you want your book to get written, you have to allocate time every day to do it. No more excuses.
From our experiences of writing, we have some suggestions to help get you started writing your own book. First, you need to figure out what you want to write about. Ask yourself a few questions:
Where is my zone of genius?
What am I passionate about?
What do I feel my expertise is?
Once you have some ideas you can begin to organize your thoughts:
The other big tip we have for you is to record yourself talking instead of trying to type. There is a science to this: your thoughts come more freely when you’re talking instead of writing. When you write, you’re often second guessing yourself. When you talk, it’s more free-flowing.
We suggest recording yourself while you’re doing something else, like walking. Then you can transcribe it and edit it later. Especially if you’re stuck on something, recording yourself talking can really help.
Above all, the key to writing a book is to just start somewhere! Whether it’s creating a file for your book in a computer, talking to other people you know who are authors for advice, or attending a writer’s workshop, doing something that moves you in the direction of writing is key. Once you take the first step, the ones after that will get more and more clear. Remember the book won’t write itself! You have to take action.
Be sure to listen to all of episode 542 for all the details!
Thank you so much for listening to Sell or Die! We hope that this episode helped you get inspired to take action towards writing your own book.
If you enjoyed this episode please take a second to rate & review. Each review helps us help more people just like you make a difference in this world! Don’t forget to take a screenshot, share it in your Instagram stories, and tag us @jeffreygitomer and @jengitomer. See you next week!
Known as the King of Sales, Jeffrey Gitomer is the Author of 16 best-selling books including the Little Red Book of Selling, the Sales Bible, and his newest book Get Sh*t Done. In 2008, he was inducted in the Speakers Hall of Fame – the highest award in the speaking industry. His world-class list of clients include companies from Fortune 500 companies around the world. His digital Learning academy and signature course, The Seven-Figure Sales Formula, offers individuals and teams real-world sales strategies they can implement immediately.
Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She is the best-selling Author of Sales in a New York Minute, CEO and Founder of Breakthrough Business Babe and a master business growth coach.
Jeffrey and Jen thank you, Diehard, for helping Sell Or Die achieve more than 2 million downloads!