Selling in a Foreign Land with Greg Story


Episode Sponsored By: The Why and The Buy Podcast

Sell or Die with Greg Story

Ever think about taking your sales career international but don’t know where to get started?

Greg Story, President of the Dale Carnegie Sales Training in Japan, comes to Sell Or Die to add a few stamps to your sales passport.

Greg expounds on the mistakes that some sales people in Japan make, are you making those same mistakes? Find out why some of the best languages in sales are absolutely universal and if you can translate them can make you money.

Greg is also the author of Japan Sales Mastery: Lessons from Thirty Years in Japan

This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.

On today’s show…

02:56 – Who was Dale Carnegie and why is he still influential today?

10:22 – Selling Encyclopedia Britannica’s door to door.

16:53 – Adjusting to the differences between being a student in Japan and running a business.

21:14 – Paying attention to the subtle clues in a sales meetings makes you money.

26:42 – “The fundamentals of sales are not being applied here (in Japan) by salespeople because they’re fundamentally untrained.” ~ Dr. Greg Story

30:33 – Are there enough qualified sales people in Japan?

32:10 – Greg reveals how to waste a 50 minute sales pitch.

39:09 – Are you missing any of the non-verbal cues during sales pitches?





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