secret to sales



The Number One Element That May Be Missing From Your Sales

In this episode of the Sell or Die Podcast, we are talking about a secret to sales that doesn’t often get talked about… ENTHUSIASM! Showing enthusiasm is absolutely essential for selling. No one wants to buy your product if you’re not enthusiastic about it! In the episode, we’ll show you how to channel genuine enthusiasm to boost your sales.

secret to sales

But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to the Sell or Die Podcast. We’re your hosts, Jeffrey & Jen Gitomer. Between the two of us, we’ve written the books The Little Red Book of Selling, Sales in a New York Minute, plus 15 other best-selling books. We’ve also created the 7 figure sales formula program and the Breakthrough Business Babe Community. 

Sell or Die is for sales professionals, sales managers, entrepreneurs, and business owners who want to sell more at full price, earn loyalty, and have an unlimited stream of referrals. Every single episode will give you real-world, easy-to-implement solutions so that you can get your calls returned, your proposals read and acted on while creating relationships that you can take to the bank. 

It’s time to sell or die…

And today we will draw attention to this secret to sales that rarely gets discussed. For more details on each point, listen to the ENTIRE episode on your favorite streaming platform.

You Might Also Like...

The New Normal

Recover as a Winner!

There are specific, measured, and NEW actions to understand, put into action and MASTER. This course is your game plan to do all three and bank the results. 

What you’ll get:

  • A complete understanding – element by element – of the New Normal to help you connect with the correct message
  • Easy to understand and implement mastery plan and action steps for each element
  • Resources for every new aspect of the New Normal – special emphasis on virtual

Post Pandemic Productivity & Profitability

Hard Trends, Soft Trends, and Predicting the Future of the Coronavirus with Daniel Burrus

Episode 498

Daniel Burrus is considered one of the World’s Leading Futurists on Global Trends and Disruptive Innovation.
The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker. In this episode we
discuss the coronavirus pandemic and how it impacts you.



Are you the best at what you do?

Everyone wants success, but very few achieve the success they dream about.

This personal challenge e-book describes the personal evolution necessary to become a super-star.

What enthusiasm is and where it comes from.

Enthusiasm comes from the Greek word “enthous,” meaning “the god within.” When you’re enthusiastic, it shows you have a deep belief in what you’re saying. That belief is convincing and motivating to others.

In order to cultivate enthusiasm, you have to have a deep belief in what you’re selling and what you’re doing. That’s the secret to sales right there. You have to believe that product will truly help somebody.

Enthusiasm can’t be bought or manufactured. It comes from deep within you. That’s why it’s “the god within.” You have to believe in what you’re saying. Once you do, your enthusiasm will flow naturally.

secret to sales

How to use enthusiasm to drive your sales.

Enthusiasm is like energetic osmosis. When someone is passionate about something, you feel their passion spreading to you. It’s contagious! 

When you pitch a product or service enthusiastically, your potential customers will feel your energy. That energy is the drive that motivates them to take action and buy. They need that spark in order to take action. If you are dull and fall flat, they won’t want to take action either.

Before you pitch to someone, make sure to take a minute to get into the right mindset. You want to be centered, grounded, and genuinely excited. You’re not going to sell to anyone if you’re grumpy!

The Number One Element That May Be Missing From Your Sales: The Bottomline

Of course, enthusiasm doesn’t replace having a deep knowledge and understanding of your product. You can’t just cheer something on but not know what you’re talking about. But you can use the deep knowledge you have to drive your enthusiasm! Because you know so much about the product and how it can help someone you can enthusiastically talk about it. We know this will make all the difference for you.

Be sure to listen to all of episode 543 for all the details!

Thank you so much for listening to Sell or Die! We hope that this episode unlocked a secret to sales that you might not have thought about.

If you enjoyed this episode please take a second to rate & review. Each review helps us help more people just like you make a difference in this world! Don’t forget to take a screenshot, share it in your Instagram stories, and tag us @jeffreygitomer and @jengitomer. See you next week!

About your hosts

Known as the King of Sales, Jeffrey Gitomer is the Author of 16 best-selling books including the Little Red Book of Selling, the Sales Bible, and his newest book Get Sh*t Done. In 2008, he was inducted in the Speakers Hall of Fame – the highest award in the speaking industry. His world-class list of clients include companies from  Fortune 500 companies around the world. His digital Learning academy and signature course, The Seven-Figure Sales Formula, offers individuals and teams real-world sales strategies they can implement immediately.

Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She is the best-selling Author of Sales in a New York Minute, CEO and Founder of Breakthrough Business Babe and a master business growth coach.

Jeffrey and Jen thank you, Diehard, for helping Sell Or Die achieve more than 2 million downloads!

Thanks for Listening!