Episode Sponsored By: Death Wish Coffee
Our guest this week isBrian Bachofner
Brian Bachofner is theChief Marketing Officer of MapAnything, a geo-productivity platform in Salesforce that helps sales, service, and marketing teams increase revenue and boost productivity.
Brian is tired of seeing sales departments and marketing departments putting on an off-Broadway rendition of West Side Story. As the world of marketing has changed its brought it closer than ever to the world of sales. Find out why you should consider ending your war on marketing and start utilizing them to make more sales.
This episode is brought to you by,Death Wish Coffee, visit deathwishcoffee.comTODAY!
On today’s show…
2:00 – Tips to close out your 4th quarter STRONG
8:05 – Marketing went from an art to a science. How does that affect the alignment with sales?
12:50 – I think we overemphasize engagement…with content
19:00 – How does Brian get his people ready to use social media to improve marketing AND sales?
25:30 – Jeffrey and Jen redefine content marketing so that it will actually WORK for you.
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Follow Jennifer on Twitter and Instagram