But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to the Sell or Die Podcast. We’re your hosts, Jeffrey & Jen Gitomer. Between the two of us, we’ve written the books The Little Red Book of Selling, Sales in a New York Minute, plus 15 other best-selling books. We’ve also created the 7 figure sales formula program and the Breakthrough Business Babe Community.
Sell or Die is for sales professionals, sales managers, entrepreneurs, and business owners who want to sell more at full price, earn loyalty, and have an unlimited stream of referrals. Every single episode will give you real-world, easy-to-implement solutions so that you can get your calls returned, your proposals read and acted on while creating relationships that you can take to the bank.
It’s time to sell or die…
Check out the points below to learn from this sales pitch example. For even more details on each point, listen to ALL of episode 538 of the Sell or Die Podcast on your preferred streaming platform!
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Here’s what this shitty sales pitch actually said. The subject line said, “Jeffrey, I love your podcast, ‘Buy Gitomer.’” Then, the message said, “Hey, Jeffrey, I was going through Apple podcasts for some worthwhile content under entrepreneur and came across your podcast episode, setting yourself up for success in 2021 with social media. Out of all the podcasts I’ve listened to in the entrepreneurial space, I really loved how you provide valuable insights on the art and science of selling. From a fellow podcaster’s perspective, it seems like you’ve got a ton of room to grow based on your content. Have you thought about expanding your reach, whether it’s implementing a relaunch strategy or repurposing content? With each podcast episode you release, you can repurpose enough content to post at least twice a day across your relevant social media platforms. Based on the episodes I’ve listened to, I have some awesome ideas around growing your reach and content you could repurpose from your podcasts. Would you be interested in hearing my ideas? If so, I’ll send over a quick video. By the way, I also left a review for Buy Gitomer. Love the content.”
Let’s break down what went wrong in this example. First, he didn’t mention Jen at all, who is just as important to the Sell or Die Podcast. Secondly, he got the name of the podcast wrong! Buy Gitomer is Jeffrey’s company name, NOT the name of the podcast. He didn’t take a minute to research who we were at all. In fact, if he had researched us, he would have seen all the ways in which we do repurpose our content. He’s selling to someone who doesn’t even need what he’s offering!
Another problem with this is that he started to sell right after he offered praise. Never do this, die hards. If you sell right after you praise, it totally cheapens everything you just said. If you want to compliment someone, do it from a genuine place. Don’t be a troll.
Instead of wasting your time trolling the internet, focus on providing value and creating real relationships. If you see something you like on social media that you found valuable yourself, tell that person why. Don’t just comment “great post” and think you’ve engaged. Explain why it was helpful to you. Actually have a conversation to form a relationship. The genuine effort you take to make a relationship will always come back to you. You also need to focus on your own value and content. How can you actually provide something to people? What can you do to help people? When you focus your energy on that, pitching won’t feel like trolling. It will be a genuine offer to help someone. And that’s what people want. Silence your phone. And deeply listen to what they’re saying. Sales calls go all over the place, but you can bring it back in. Concentrate on the transformation they’ll get when they buy. That’s how you make more sales.
There is no reason to engage in phony and spammy sales tactics. There is a much better way! Focus on creating win-win situations. That’s what people want to buy into.
To learn more from this sales pitch example, be sure to listen to episode 538 of The Sell or Die Podcast!
Thank you so much for listening to Sell or Die! We hope that this episode helped you see what NOT to do in sales pitching so you can find a better way.
If you enjoyed this episode please take a second to rate & review. Each review helps us help more people just like you make a difference in this world! Don’t forget to take a screenshot, share it in your Instagram stories, and tag us @jeffreygitomer and @jengitomer. See you next week!
Known as the King of Sales, Jeffrey Gitomer is the Author of 16 best-selling books including the Little Red Book of Selling, the Sales Bible, and his newest book Get Sh*t Done. In 2008, he was inducted in the Speakers Hall of Fame – the highest award in the speaking industry. His world-class list of clients include companies from Fortune 500 companies around the world. His digital Learning academy and signature course, The Seven-Figure Sales Formula, offers individuals and teams real-world sales strategies they can implement immediately.
Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She is the best-selling Author of Sales in a New York Minute, CEO and Founder of Breakthrough Business Babe and a master business growth coach.
Jeffrey and Jen thank you, Diehard, for helping Sell Or Die achieve more than 2 million downloads!