Rethinking E-Commerce with Tiffani Bova


Episode Sponsored By: Death Wish Coffee

Sell or Die with Tiffani Bova

Our guest expert this week is Tiffani Bova, sales evangelist at Salesforce and author of Growth IQ: Get Smarter About The Choices That Will Make Or Break Your Business

There’s good customer service and then there’s customer experience. Understanding the difference is critical in today’s sales environment where products are increasingly becoming services that people use over and over again and e-commerce continues to grow and take market share.

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce and Wall Street Journal bestselling author. Tiffani has delivered over 400 keynote presentations on sales transformation and business model innovation to over 350,000 people around the globe.

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On today’s show…

3:25 – Jeffrey and Jen answer a Facebook Group question about dealing with objections when it comes to software sales.

17:23 – Culture shifts can mean better sales in the long run.

23:00 – Customer experience must be a part of your businesses DNA.

28:51 – How two buckets of thought can change your entire sales approach.

38:13 – Growth is more thought than action.

45:45 – Why Tiffani believes that you should hire people out of the hospitality industry for your sales team.

50:12 – 55% of your time is spent on non-selling activities. Tiffani gives tips on how to best use that time.




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