Episode Sponsored By: The Why and The Buy podcast
This is a Sell or Die classic episode. Maybe you missed it the first time around. If you didn’t, listen again. Repetition is the mother of mastery.
2015 NASCAR track champion and driver of the #54 Toyota Racing Camry in the NASCAR K&N Pro Series West, Julia Landauer joins us to discuss how she helped get her racing team in prime position by providing value to clients and launching a successful speaking career.
PLUS…selling sports is selling fun. The Vice President of Ticket Sales for the NBA’s Charlotte Hornets stopped by the studio to discuss selling entertainment and what challenges he sees in his young sales staff and how to combat them.
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
On today’s show…
11:33 – “If a driver doesn’t come from a trust fund or really deep pockets, it’s really hard to make it to the top” – Julia Landauer on why she has to win in order to sell.
16:04 – Learning the hard way about sponsorship.
21:34 – Julie’s speaking career origins.
26:30 – The parallels in public speaking and driving race cars.
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