When is the best time to take your business concept to the next stage of attention?
Our guest expert this week is Arden McLaughlin, CEO and Founder of Definita Marketing, and they can help you figure that next step out.
Arden works with different types of businesses helping to make sure they’re always in the best light. Find out Arden’s secrets to making sure that the only news your company puts out is good news.
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
On today’s show…
04:19 – Arden’s love of creative writing took her down a different path.
10:22- Defining yourself in a cluttered market.
14:53 – When is your business ready for a publicist?
19:15 – Mistakes you should avoid when branding yourself.
23:42 – Other ways businesses can prepare themselves for prime time.
28:26 – Pitching your story to the right medium will make all the difference.
33:47 – “I’m of the opinion that I live in abundance. I don’t live in scarcity. So when I live in abundance, there’s plenty for everybody and it’s all gonna work out.” ~Arden McLaughlin
More on today’s guest
Definita offers a multi-tiered approach to publicizing you and your brand. From traditional media placement to the intricate workings of social media to strategic event execution our services will ensure your voice is heard and your brand defined.
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