power of human connection



Understanding The Power of Human Connection in Your Sales Success

In this episode of The Sell or Die Podcast, we’ll discuss the value of surrounding yourself with a community of people who have your back when it comes to gaining momentum in making sales.

power of human connection

But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to the Sell or Die Podcast. We’re your hosts, Jeffrey & Jen Gitomer. Between the two of us, we’ve written the books The Little Red Book of Selling, Sales in a New York Minute, plus 15 other best-selling books. We’ve also created the 7 figure sales formula program and the Breakthrough Business Babe Community. 

Sell or Die is for sales professionals, sales managers, entrepreneurs, and business owners who want to sell more at full price, earn loyalty, and have an unlimited stream of referrals. Every single episode will give you real-world, easy-to-implement solutions so that you can get your calls returned, your proposals read and acted on while creating relationships that you can take to the bank. 

And today we are talking about the importance of building a community as a salesperson and how that can help you meet your goals.

For more details, listen to the ENTIRE episode 564 on your favorite streaming platform.

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Are You Feeling Alone?

It’s not uncommon for salespeople to feel alone when moving along their career path. After all, salespeople don’t have teammates rooting them on. Those on your “team” want to be the number one seller, and therefore they want you to be number two. So that makes it hard for them to be your cheerleaders.

Many salespeople end up “thrown to the fire” and feeling like they’re on an island, working completely alone. That results in an average of a 74% burnout rate, which are pretty poor odds. Feeling alone can make it hard to grow and to gain the momentum you need to be successful. Thankfully, there are ways to harness the power of a community in order to unlock your sales potential and grow in your career and personal life.

power of human connection

Finding Your “Sales Mate”

When you find someone that you can call your “sales mate,” they can be there for you in so many aspects of your career. They can be someone you take on calls and accompany on their calls, be a useful thought partner, help generate ideas, and you can ultimately spark each other to victory. 

Jeffrey shares in this episode how he discovered while selling in New York City that he was feeling alone and then, by calling in a partner – Duke Dalton – that he felt challenged and empowered him to do something different. That “something different” was Jeffrey making a call to the then-CEO of Revlon, who he knew through his aunt. From there, he scored a $120,000 deal (in 1972, mind you). 

Hungry for more of that connection, he discovered that even going into his company’s corporate office in NYC wasn’t helping foster relationships with his co-workers. After learning that, he joined a business networking group. This proved to be a community of people to rely on and, to this day, he cites this as one of the single largest actions to spur his career growth and growth as a person.

How A Community Spurs Success

You may be wondering how, exactly, having this community of people around you will spur your success. Surrounding yourself with people you can rely on can help you gain assurance of your own capabilities. This is because being in a group provides you with peers to measure yourself against. Every good salesperson loves a little friendly competition!

Partners in your community will also serve to help you understand where you can improve. This acts as an evaluation rather than a critique, which is a key difference. Those in your community help you to recognize that the sales you yearn for are out there, and these thought partners act as helpers, coaches, evaluators, friends, compatriots – and really whatever you need to help you move forward career-wise.

Understanding The Power of Human Connection in Your Sales Success: The Bottomline

These sales mates and networks of fellow sales professionals can be a major asset to assist you in building the confidence you need. In sales, you have to believe that one sale breeds the next. That momentum is what keeps you hungry and keeps you going. So go out and find the community that knows how to support you in your space. 

Be sure to listen to all of episode 564 for more details on the importance of building a community to enhance your success.

Thank you so much for listening to Sell or Die! We hope that this episode helped you understand the importance of surrounding yourself with others that can help you evaluate your skills and endlessly improve within your field. 

If you enjoyed this episode please take a second to rate & review. Each review helps us help more people just like you make a difference in this world! Don’t forget to take a screenshot, share it in your Instagram stories, and tag us @jeffreygitomer and @jengitomer. See you next week!

About your hosts

Known as the King of Sales, Jeffrey Gitomer is the Author of 16 best-selling books including the Little Red Book of Selling, the Sales Bible, and his newest book Get Sh*t Done. In 2008, he was inducted in the Speakers Hall of Fame – the highest award in the speaking industry. His world-class list of clients include companies from  Fortune 500 companies around the world. His digital Learning academy and signature course, The Seven-Figure Sales Formula, offers individuals and teams real-world sales strategies they can implement immediately.

Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She is the best-selling Author of Sales in a New York Minute, CEO and Founder of Breakthrough Business Babe and a master business growth coach.

Jeffrey and Jen thank you, Diehard, for helping Sell Or Die achieve more than 2 million downloads!

Thanks for Listening!