We're in the toughest time right now and it’s entirely different times. No one knows what’s next. However, you still have the option to pivot your business into something bigger and better, or you can keep complaining about it. In episode 508 of the Sell or Die Podcast, we talk about how you can pivot your business to transition within the times and become more receptive to the economy.
But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to the Sell or Die Podcast. We’re your hosts, Jeffrey & Jen Gitomer. Between the two of us, we’ve written the books The Little Red Book of Selling, Sales in a New York Minute, plus 15 other best-selling books. We’ve also created the 7 figure sales formula program and the Breakthrough Business Babe Community.
Sell or Die is for sales professionals, sales managers, entrepreneurs, and business owners who want to sell more at full price, earn loyalty, and have an unlimited stream of referrals. Every single episode will give you real-world, easy-to-implement solutions so that you can get your calls returned, your proposals read and acted on while creating relationships that you can take to the bank.
It’s time to sell or die…
So read the points below to gain insight on how you can pivot your business so it can adapt even through the most difficult times. And for even more details on each point, listen to ALL of episode 508 of the Sell or Die Podcast on your preferred streaming platform!
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We are in a whole new different time right now, some businesses are closing their doors for good while others are wildly successful. The challenge, then, lies within us. How we are going to deal with the cards that are dealt to us. Because even if we’re having a difficult time, YOU can still have the best monetary results you’ve ever had.
For example, three big businesses that we have right now (Uber, Pinterest, Slack) are built within two years after the 2008 recession. If those creative CEOs thought that it wasn’t the time because of the recession, then they wouldn’t get where they are today. Similar to that, businessmen are being challenged during these difficult times right now to be their best creative selves and realize what they can and cannot do within the transition. You need to be here and survive using your own individual superpower.
So how do you do that? Go back to the basics and start stepping into your customers’ shoes. Start by asking yourself the following questions:
First off, here’s what you SHOULD NOT do: cut expenses. Companies are panicking and starting to cut expenses, and I will tell you right now that THAT IS NOT THE WAY TO GO. Now is the time to innovate and help your customers. Now is the time to help them BUY. Even if that means adding some expenses.
Here’s what you can do: be empathetic and be genuinely concerned about your customers. Talk to them about their lives and their difficulties, and ask them how your business can help them adapt and progress. Be human.
You also have to understand and accept that you can’t always make a sale right now. People are not always in the mood to buy because of the uncertainties brought about by the pandemic. Don’t get upset when you can’t make a sale. Remember, while you can’t make a sale right now, you could still make a friend. Stop thinking short term.
Another thing you could do is to elevate your virtual accessibility. Make sure that your customers can see you all the time and that they know how to connect with you virtually. If your business is already struggling and you still refuse to adapt to show up virtually, your business is not going to be surviving much longer.
Lastly, determine your product’s viability. Figure out what’s not working, shift to whatever is applicable, and communicate with your customers in a way that is positive and helpful. Today is the day to start working on your maximum optimum services.
I see a lot of salespeople often forget that most sales are reliant on relationships. The challenge I have for you today is to take things personally. Ask yourself what can you do to add that personal touch? Now’s the time to be emotional. Now is the time to engage.
But before you can start getting personal, dare to reach out first even if it seems out of place because of the pandemic. Know what your customers’ circumstances are. Reach out to your customers for you to know what they need so you can serve them better.
If you want to pivot your business to transition with the times, then you have to step up your business. Stop cutting expenses and start investing so you can take your service to the next level. When you focus on providing value instead of slashing your prices, you’ll end up winning in the long run. Be in service even more for your customers.
So to hear even more of our tips on pivoting your business as challenges arise, don’t forget to tune in to episode 508 of the Sell or Die Podcast.
Thank you so much for listening to Sell or Die! We hope that this episode has helped you to transform the way you think, given you new ideas, and provided a new perspective on the sales and business challenges you face every day so that you can win the customer to the bank.
If you enjoyed this episode please take a second to rate & review. Each review helps us help more people just like you make a difference in this world! Don’t forget to take a screenshot, share it in your Instagram stories, and tag us @jeffreygitomer and @jengitomer. See you next week!
Known as the King of Sales, Jeffrey Gitomer is the Author of 16 best-selling books including the Little Red Book of Selling, the Sales Bible, and his newest book Get Sh*t Done. In 2008, he was inducted in the Speakers Hall of Fame – the highest award in the speaking industry. His world-class list of clients include companies from Fortune 500 companies around the world. His digital Learning academy and signature course, The Seven-Figure Sales Formula, offers individuals and teams real-world sales strategies they can implement immediately.
Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She is the best-selling Author of Sales in a New York Minute, CEO and Founder of Breakthrough Business Babe and a master business growth coach.
Jeffrey and Jen thank you, Diehard, for helping Sell Or Die achieve more than 2 million downloads!