Gen Z is the generation right after millennials. The defining moment in history that separates these two generations is 9/11. Millennials are old enough to remember 9/11, and Gen ZERS are not. The oldest members of Gen Z are around twenty-four. They are also not old enough to remember a time without the internet or smart phones. Millennials, on the other hand, are old enough to remember a time without them, and more than likely spent the bulk of their childhoods without them. The fact that they have always had access to and knowledge of smartphones drastically shapes the way Gen ZERS communicate, buy, and build trust.

Gen Z is the fastest growing generation in the workforce and the number one driver of consumer trends in the United States. Another interesting point about Gen ZERS is that they are saving money at a much younger age. They are being parented to be generally more self-reliant and responsible. When it comes to schooling, they are still enrolling in higher education at the same rates as generations before, but researchers are interested to see if and when they finish schooling. They’re also interested to see how many of them will choose online learning over in person learning.