Episode Sponsored By: Death Wish Coffee
Would having 100% of your revenue come from inbound leads be the holy sales grail?
Our guest expert this week is Michael Redbord, VP of Services and Support for HubSpot. He’s here to discuss the art and science of inbound.
Michael helps companies shape their marketing plans and online strategies. Prior to this role, Michael was the VP of Customer Support and Implementation at HubSpot, managing the company’s industry-leading support team in providing the highest possible level of service to customers and partners. Before then, he worked directly with customers as an Inbound Marketing Consultant and pioneered the HubSpot Academy team, helping provide online education to HubSpot’s customer base.
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On today’s show…
3:26 – How Michael originally got into sales
7:42 – Did Hubspot invent the concept of inbound marketing?
16:24 – When it comes to online portals, accessibility is king
20:17 – Your school of thought on inbound marketing can get you left behind
29:14 – How much should brand new entrepreneurs allocate to marketing?
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