How to Improve Focus



How to Improve Focus by Eliminating Distractions

Distractions and concentration are the two things that make up the ability of any salesperson to complete the task at hand. In episode 513 of the Sell or Die Podcast, we are talking about the role of distractions and concentration in sales, and how to improve your focus by eliminating those distractions.

How to Improve Focus

But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to the Sell or Die Podcast. We’re your hosts, Jeffrey & Jen Gitomer. Between the two of us, we’ve written the books The Little Red Book of Selling, Sales in a New York Minute, plus 15 other best-selling books. We’ve also created the 7 figure sales formula program and the Breakthrough Business Babe Community. 

Sell or Die is for sales professionals, sales managers, entrepreneurs, and business owners who want to sell more at full price, earn loyalty, and have an unlimited stream of referrals. Every single episode will give you real-world, easy-to-implement solutions so that you can get your calls returned, your proposals read and acted on while creating relationships that you can take to the bank. 

It’s time to sell or die…

 So read the points below to learn how you can improve your focus as a salesperson and eliminate all distractions. And for even more details on each point, listen to ALL of episode 513 of the Sell or Die Podcast on your preferred streaming platform!

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How to Improve Focus by Eliminating Distractions, Point #1: Not being focused on the mission and deadline is the major reason people don’t complete projects on time.

When I’m writing, working on something, I don’t want any distractions. I have a choice, I can put my phone on silent or go into Do Not Disturb mode. The major reason people can’t complete projects on time or ahead of time is due to the lack of focus. There is a phenomenon called Parkinson’s Law, this states that you will fill the amount of time you have to get stuff done, if you say this project will take 8 hours, you will spend all 8 hours to do it. If you say you’ve only got 1 hour, you will figure out the main deliverables and what you need to do to get the project done in that 1 hour. 

We all have been there, we all find ourselves getting easily distracted. You could be writing something and someone walks by that ruins your train of thought, or you’re distracted because of your phone ringing. Who’s fault is it? Technically still yours, you are not taking radical responsibility to lessen the distractions. Right now as a lot of people are still working from home, there are more distractions at home more than ever. 

How to Improve Focus

How to Improve Focus by Eliminating Distractions, Point #2: You as a salesperson need to put yourself in a position where you pre-communicate where you're going to be and what you’re doing.

Here’s the deal, even if you put your phone on vibrate and you are writing something, you feel the phone vibrating in your pocket. You still pick up the phone to glance and see what it was, you have ruined your stream of consciousness. You have diverted your mind from a great idea. What could you be doing if you weren’t distracted? When you want to improve focus, as a salesperson, you need to put yourself in a position where you pre-communicate where you’re going to be and what you’re going to be doing because the world doesn’t give a shit what you’re doing. They only care about what they’re doing. 

As you die-hards are working from home you have tons of distractions from family, animals, whatever the case is. These distractions get magnified because you’re no longer in an office where the expectation is to work. To help with improving focus, there’s a method known as the Pomodoro method. This is saying it takes 25 minutes to cook tomato sauce on a stove, apply those 25 minutes to your focus and concentration. What you can do is have 25 pure minutes of focused tasks, break up all your tasks in 25 sets. In between each set you take a 5-minute break. 

How to Improve Focus by Eliminating Distractions, Point #3: When you complete tasks without distraction, you can actually accomplish something. If you need a timer to set discipline into your mind, whatever you need to close off distractions, do it.

You have to look at this from a perspective of you have a task to do, you focus on the task, no matter what you call it, the object is completion without distraction. When you complete without distraction, you actually can accomplish something. If you need a Pomodoro method, timer, any assistance to implement discipline into your mind, then do it. You don’t just sit down and knock out a task, preparation goes into it. Sometimes you make a list the night before of what you need to do, you prioritize tasks, that way when it is time to complete tasks, you can effectively accomplish it.

You have to decide as a person who is about to accomplish a task, you either do it with the potential of distraction or without the potential of distraction. This is your choice as you enter the process. As soon as you are ready to go, you sit down to finish the task at hand. If you choose to be fully focused with your customer and be fully present, imagine what amazing possibilities are to create a long-term relationship. 

How to Improve Focus by Eliminating Distractions The Bottomline

You have to determine as a die-hard, are you willing to not allow distractions as you’re trying to achieve something? Focus on yourself, make sure your distractions are near zero when you’re trying to get something done. You don’t need the text or phone call coming through as you’re working, I promise your life won’t stop if you unplug and go into Do Not Disturb for 30 minutes.

So to hear more of our insight on how you can improve focus by eliminating distractions, don’t forget to tune in to episode 513 of the Sell or Die Podcast.

Thank you so much for listening to Sell or Die! We hope that this episode has helped you to transform the way you think, given you new ideas, and provided a new perspective on the sales and business challenges you face every day so that you can win the customer to the bank.

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About your hosts

Known as the King of Sales, Jeffrey Gitomer is the Author of 16 best-selling books including the Little Red Book of Selling, the Sales Bible, and his newest book Get Sh*t Done. In 2008, he was inducted in the Speakers Hall of Fame – the highest award in the speaking industry. His world-class list of clients include companies from  Fortune 500 companies around the world. His digital Learning academy and signature course, The Seven-Figure Sales Formula, offers individuals and teams real-world sales strategies they can implement immediately.

Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She is the best-selling Author of Sales in a New York Minute, CEO and Founder of Breakthrough Business Babe and a master business growth coach.

Jeffrey and Jen thank you, Diehard, for helping Sell Or Die achieve more than 2 million downloads!

Thanks for Listening!