Episode Sponsored By: The Why and The Buy podcast
No matter what you do, you can’t seem to escape that “M” word, “Millennials.” There are 83 million of them in the US alone. People talk and write about them all the time. Often making assumptions that simply don’t hold up to scrutiny. Today we’re consulting THE expert.
Jason Dorsey, Co-Founder of The Center for Generational Kinetics, has dedicated his life to the study of millennials and optimizing generational management. Today he’ll share his insights into workforce retention, productivity maximization and buyer targeting across generations.
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
On today’s show…
04:46 – One of Jeffrey and Jennifer’s favorite charities shares a sales lesson with everyone.
11:03 – Jason’s career path led him into millennial research.
15:45 – What is “generational dislocation” and why is it something you should factor into when it comes to sales?
22:01 – How much research goes into a study on millennials?
29:17 – How often should managers provide feedback to their millennial employees?
32:38 – The millennial view of entrepreneurship.
38:48 – How different are the behavior patterns of millennials and Gen-Z?
47:28 – Jeffrey and Jennifer describe the adjustments they’ve made based on generational differences in their workforces
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