Female Entrepreneur



The Female Entrepreneur Summit and Supporting Female Entrepreneurs with Renee Deluca Dolan

For today’s episode, we have a special guest, Renee DeLuca Dolan. Renee is the founder and President of Contempo Design + Communications, a company that provides visual branding, graphics design, and other creative ad services. In this episode, we are diving into the topic of supporting female entrepreneurs and the Female Entrepreneur Summit, which is Renee’s very own brainchild. Renee shared with us today her own journey of how she got into sales, how she founded her own company, and the story behind her successful summit for female entrepreneurs.

Female Entrepreneur

But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to the Sell or Die Podcast. We’re your hosts, Jeffrey & Jen Gitomer. Between the two of us, we’ve written the books The Little Red Book of Selling, Sales in a New York Minute, plus 15 other best-selling books. We’ve also created the 7 figure sales formula program and the Breakthrough Business Babe Community. 

Sell or Die is for sales professionals, sales managers, entrepreneurs, and business owners who want to sell more at full price, earn loyalty, and have an unlimited stream of referrals. Every single episode will give you real-world, easy-to-implement solutions so that you can get your calls returned, your proposals read and acted on while creating relationships that you can take to the bank. 

It’s time to sell or die…

 Check out the points below to learn more about The Female Entrepreneur Summit and supporting female entrepreneurs with Renee DeLuca Dolan. And for even more details on each point, listen to ALL of episode 523 of the Sell or Die Podcast on your preferred streaming platform!

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Supporting Female Entrepreneur: The beginning of Renee’s story, how she got involved in sales, as well as the motivation behind the Female Entrepreneur Summit

Renee started her career as a graphics designer soon after she graduated from Kent State University with a degree in graphic design. When Rene started working for Valpak, she was assigned to an automobile dealership in Atlanta where she had her first sales pitch, and she immediately closed the deal. Renee had her first experience with sales, and all she can say is it was not that hard if you just connect with people and try to genuinely help them.

While Renee was a star in her sales job in Atlanta, it was too far from her home, so she decided to go home and start her career in video graphics in Cleveland. Years later, Renee discovered the flexibility and benefits of freelancing in the graphics department and suggested the idea to her supervisor. Fortunately for her, her supervisors dumped this idea so she decided it was time to move forward and quit her job. This incident gave her the strength to borrow $8,000 from her father-in-law to start her own business from her home, and her business only grew from there. Eventually, she started publishing magazines focusing on B2Bs and female entrepreneurs, an area where she initially saw a lack of support in the entrepreneur industry. Today, Renee has shifted her focus from publishing magazines to organizing an annual Female Entrepreneur Summit, a summit whose goal is to provide support and inspiration for female entrepreneurs and leaders.

The Female Entrepreneur Summit became a successful marketing tool for Renee’s company that allows them to earn a profit and get successful leads, but that’s not the only reason why she decided to organize the event. According to Renee, the ultimate purpose of this event was to help female entrepreneurs network with each other, especially those in non-traditional entrepreneur spaces outside of the corporate ladder.

Female Entrepreneur

Supporting Female Entrepreneur: Renee’s core concepts of entrepreneurship and sales

Renee defines entrepreneurs as those who start their business from the ground up, so not those who buy somebody else’s business, those who acquire a franchise, or those who inherit their business. For Rene, entrepreneurs are those who are solving legitimate problems using their own skills and talent.

The same concept holds true for sales: serve your clients by helping them solve their problems. If you can’t, find somebody who can. In sales, you don’t just build a relationship, you also nurture and widen that relationship into a network. You connect entrepreneurs who can help one another. And Renee will tell you that it will come back to your business tenfold.

Renee also defied one of the basic sales principles which is the “Seven Touches”. According to Renee, even with her experience and expertise, it sometimes takes 12-16 touches to connect. Her advice? Never give up on genuine care and concern and realize that sales are born out of time and relationships. This is also more evident today considering that people are craving for actual human connections after weeks in lockdowns and restrictions. Her other advice? You can’t afford to be an average nowadays, you have to be exceptional over and over again. Covid or no Covid, you have to figure out a way to get people’s attention. As Renee mentioned, you have to be exceptional all the time, no excuses!

We can’t keep doing things the same way if we want different results. This pandemic has given us a gift of time to reflect and decide how we want to move forward especially if you’re stuck in the hamster wheel of slumps.

The Female Entrepreneur Summit and Supporting Female Entrepreneurs with Renee Deluca Dolan: The Bottomline

If there are two key things that Renee has shared to us today, it’s that sales is all about consistency and being detailed. If you want to close a sale, you have to pursue it consistently. If you want to close a sale, you have to keep caring about the tiny little details that make up the whole relationship with your clients.

Renee has a genuine desire to help women entrepreneurs stick together. It is important for women to have a safe space to just innovate and grow with support from a strong community. Renee’s advice for those who want to follow her footsteps and create a difference in their community: Find out what you are passionate about. You cannot kindle a fire within your community if you are not burning with your own passion.

To hear more about Renee’s story and the Female Entrepreneur Summit, don’t forget to tune in to episode 523 of the Sell or Die Podcast.

Thank you so much for listening to Sell or Die! We hope that this episode has helped you to transform the way you think, given you new ideas, and provided a new perspective on the sales and business challenges you face every day so that you can win the customer to the bank.

If you enjoyed this episode please take a second to rate & review. Each review helps us help more people just like you make a difference in this world! Don’t forget to take a screenshot, share it in your Instagram stories, and tag us @jeffreygitomer and @jengitomer. See you next week!

About your hosts

Known as the King of Sales, Jeffrey Gitomer is the Author of 16 best-selling books including the Little Red Book of Selling, the Sales Bible, and his newest book Get Sh*t Done. In 2008, he was inducted in the Speakers Hall of Fame – the highest award in the speaking industry. His world-class list of clients include companies from  Fortune 500 companies around the world. His digital Learning academy and signature course, The Seven-Figure Sales Formula, offers individuals and teams real-world sales strategies they can implement immediately.

Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She is the best-selling Author of Sales in a New York Minute, CEO and Founder of Breakthrough Business Babe and a master business growth coach.

Jeffrey and Jen thank you, Diehard, for helping Sell Or Die achieve more than 2 million downloads!

Thanks for Listening!