Episode Sponsored By: The Why and The Buy
Email has been around for 50 years and we still haven’t quite figured out how to best make it work for us. Dianna Booher has dedicated a large portion of her life’s work to helping improve business communication. Her latest crusade is {cue dramatic music} EMAIL! Today she’ll help you unpack your inbox and find sales.
Dianna is a bestselling author of 48 books, published in 60 foreign-language editions including Communicate Like a Leader, What MORE Can I Say? Why Communication Fails & What to Do About It, Creating Personal Presence and her brand new forthcoming book, Faster, Fewer, Better Emails. Her Clients include more than one-third of the Fortune 500 and she’s a frequent guest on Good Morning America, USA Today, the Wall Street Journal, Forbes, NPR, Bloomberg.
In this episode we’ll find out exactly how much time to spend emailing, how to send emails that result in action and writing tips from someone who has written over 48 books. Whoa! This one is jammed pack so log off Gmail for a second and listen carefully.
Are you sick of hustling for sales and not making the commissions you want? Are you ready for more financial rewards and more enjoyment from your work? Stop dreaming, start achieving with the Ultimate Sales Assessment and Certification with Jeffrey Gitomer.
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
On today’s show…
4:23 – Dianna became a full-time writer AFTER writing 48 books.
5:58 – Concise emails vs. blunt emails.
8:48 – The fundamental steps to send emails that result in action.
11:14 – Are you spending too much time on email?
15:25 – The Reply-All Devil.
17:13 – Spelling, grammar and using emojis today.
22:47 – The formality of your opener means something.
26:58 – Cleaning up your inbox.
29:30 – Should you ask someone in an email to schedule an appointment with you?
30:45 – M.A.D.E. format for better writing.
Follow Dianna on Facebook, LinkedIn or Twitter @DiannaBooher
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