Do the Right Thing with Brandon Steiner


Episode Sponsored By: Death Wish Coffee


“If you look good, you feel good. If you feel good, you play good. If you play good, they pay good.” This amazing quote from the one and only Deion Sanders, star cornerback for the Dallas Cowboys in the 90’s, perfectly sums up today’s episode. And our guest probably has a few pieces of Deion memorabilia.

Our guest expert this week is Brandon Steiner,CEO of Steiner Sports and host of Unplugged With Brandon Steiner. Steiner Sports deals in memorabilia, the value of which is often negotiable. Negotiation occurs all throughout the sales process and we’re often faced with decision points that call into question our morals and standards. What are we supposed to do in these high pressure situations? Listen and learn from Brandon’s experiences and wisdom that has taken him to the very top of his field.

Brandon is frequently utilized as an expert commentator on sports and marketing on national news networks including CNBC, CNN, MSNBC and ESPN, and in newspapers including The New York Times and The Wall Street Journal.Steiner Sports generates $40 million in annual revenue, and employs more than 100 people.

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On today’s show…

07:32 – Why Brandon starts his day with two acts of kindness.

12:46 – Winning a negotiation with your mindset.

21:12 – The best deals are mutually beneficial.

24:55 – Brandon’s focus on his health has made him a smarter more intentional businessman.

32:33 – “Your job isn’t to deliver what people want to hear, it’s to deliver it in the way they want to hear it”- Brandon Steiner


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