Episode Sponsored By: Cash Flow to CEO
Objections, rejections, infections, each day presents new obstacles that work to disable our sales. It’s enough of a problem that sales “enablement” has become a buzzword and a cottage industry.
Today Doug Winter, CEO of Seismic, a sales enablement company, is here to help us explain a word that isn’t even recognized by Oxford or Websters. How is technology evolving to help sales people create the RIGHT content for the right situation? Can sales enablement turn a bad salesperson into a good one overnight?
PLUS Jen and Jeffrey discuss how you can enable your own sales right now without the help of technology.
This episode is brought to you by, Cash Flow to CEO, Jen’s new premium membership program that is helping entrepreneurs with big dreams learn how to sell them. Get access to Jen’s free webinar with 3 Secrets to Consistent Cash Flow TODAY!
On today’s show…
6:19 – The dictionary doesn’t define the word “enablement” so Doug does it for them.
10:59 – How can leadership help sellers have more time to actually SELL?
13:00 – When you talk to surgeons your info needs to be surgical.
16:48 – Can sales enablement save a shitty salesperson?
22:00 – Evolving your pitch to get around the “gatekeeper antibiotics” and into the C-Suite.
25:34 – “At the end of the day, content only exists for the story it tells.”
More on today’s guest
Doug Winter is the co-founder and CEO of Seismic. A veteran entrepreneur, Doug is also a co-founder of Objectiva Software Solutions. Doug served as Chief Operations Officer and general manager at EMC Document Sciences until founding Seismic in 2010.
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