Episode Sponsored By: The Why and The Buy podcast
The great Mick Jagger famously mused, “I can’t get no satisfaction.” If your customers are feeling the same way, you might be in trouble. Today’s guest says, “You CAN Always Get What You Want” if you make sure your customers get what they need.
Blake Morgan is the author of More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences. And what she specializes in, is making sure companies give the best customer experience every single time.
Blake divulges some high-level secrets that bigger companies use to create great customer experiences on any interface. The steps behind Blake’s “Do More” method will have your business making sure that your customers remain loyal.
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
On today’s show…
03:08 – A diehard asks Jen how to become a better businesswoman.
11:03 – Who does Blake consider to be the “modern customer”?
18:29 – How to win customers over despite a bad review .
25:38 – Where does Blake see the future of customer service heading?
28:55 – Blake reveals the “Do More” method to customer experience.
35:12 – How does customer experience help when it comes to B2B sales?
39:45 – Where do Jeffrey and Jennifer see the future of customer service going?
More on today’s guest
Blake Morgan is a leader in customer experience. She is a keynote speaker and customer experience futurist currently working on her second book with HarperCollins on customer experience. Her first book is “More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences.” She has worked with Accor Hotels, Accenture, Adobe, Parker Hannifin, Ericsson, Verizon, Omron and more. Blake is a guest lecturer at Columbia University as well as adjunct faculty at the Rutgers executive education MBA program.
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