Creating a Portrait, Not a Snapshot, with Jeffrey Shaw


Episode Sponsored By: The Why and The Buy podcast

Sell or Die with Jeffrey Shaw

Are you having a tough time connecting to your customer on a relational level? Maybe you’re not speaking their buying language.

Don’t fret, Jeffrey Shaw, author of the bestselling book, LINGO: Discover Your Ideal Customer’s Secret and host of the Creative Warriors Podcast is here to help.

Speaking the customer’s language is the key to unlocking more money. Absorb the lessons Shaw gives as his gives you the perfect snapshot to increase your bank account.



This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.


On today’s show…

04:04 – Are you taking advantage of a booming economy?

07:31 – How Jeffrey Shaw pivoted from photography to sales.

15:14 – What is LINGO?

22:17 – The difference between LINGO and Jargon.

28:51 – Why doing your own branding is a mistake.

32:29 – What are the 5 customer triggers that people in sales can pull?

41:24 – “You need to sell the customer what they want, not what they need.”


More on today’s guest:

Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, TEDx speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. With a social media audience of more than 100,000, Jeffrey’s commitment to promoting your show helps you reach new listeners. He’s passionate about helping others grow.




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