Core Elements



The Core Elements to Running a Successful Webinar

Today, we want to dive into how we had a huge success with our recent webinar. In episode 516 of the Sell or Die Podcast, we are breaking down core elements that went into our webinar and how we turned it into a success, that way you can take these elements and ensure that your future presentations have a favorable result as well.

Core Elements

But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to the Sell or Die Podcast. We’re your hosts, Jeffrey & Jen Gitomer. Between the two of us, we’ve written the books The Little Red Book of Selling, Sales in a New York Minute, plus 15 other best-selling books. We’ve also created the 7 figure sales formula program and the Breakthrough Business Babe Community. 

Sell or Die is for sales professionals, sales managers, entrepreneurs, and business owners who want to sell more at full price, earn loyalty, and have an unlimited stream of referrals. Every single episode will give you real-world, easy-to-implement solutions so that you can get your calls returned, your proposals read and acted on while creating relationships that you can take to the bank. 

It’s time to sell or die…

 So read the points below to learn how more about the core elements to running a successful webinar. And for even more details on each point, listen to ALL of episode 516 of the Sell or Die Podcast on your preferred streaming platform!

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The Core Elements, Point #1: The first element is content - there was an attractive content about renewing yourself and recovering from the Pandemic.

We were able to attract about 1500 people to register for this event and one of the main elements and ways we did this was by content. There was an attractive content about renewing yourself and recovering from the Pandemic. This is the 3.5 sales recovery rules and strategies to create new opportunities and put more money into your pocket right now. The relevancy of the message and the timeliness was something people picked up on and realized they needed it, plus it was free. 

Jeffrey has a process where when he’s beginning the presentation, he doesn’t introduce himself until he’s given a lot of value. He talks about the present situation, gives ideas, and only then he will introduce himself. That’s very important when you make any kind of presentation. Make the prospect ask who you are, you sit down and offer this incredible value that gets them wondering and intrigued as to who you are. Value above all always. Endear the audience and establish credibility as well. 

Core Elements

The Core Elements, Point #2: Define the situation, then talk about the opportunity behind your information and why your audience should learn what you have to say.

Make sure you’re showing your audience why they should grab onto this information, learn and expose themselves to it. Try to be engaging with respect to asking questions as well as giving information. Ask your audience who they are, what are they about, be mentally interactive. When you define the situation, that gets you on the same page as your audience. While they sit there listening, they will think about how you resonate and relate to their situation, therefore you can help. Provide valid and valuable information along with the hope that they can put it into practice and win with it. 

So those are the main core elements that also play a role in a successful webinar – situation, opportunity, then dive into objectives. What are we trying to accomplish to ensure people can take steps right now and go make sales? Get detailed about the opportunities, lay it out in a way for the audience to understand and put into practice. Get as detailed as to how you approach a customer you haven’t spoken to in a while or someone who has gone through something tragic. Be empathetic and specific on what you’re talking about. 

The Core Elements, Point #3: Finally, the last core element is outcome. The outcome of this particular webinar is short-term but we also provided a long-term outcome which is the offer I have at the end of the webinar.

People from all over the world bought this offer at the end of our webinar and bought in a way that gave them the confidence they could do it. In turn, this gave us confidence as well that our material was exactly right and what they were looking for. This is all about thinking in your customer’s shoes further than when they buy, think about what will happen when they also take action, and the long-term results. 

Always make sure you share amazing testimonials in your pitch. Adding a FOMO (fear of missing out) factor is super powerful as well, every time we had a purchase in the offer, we would shout out and welcome the new members, this is creating social proof. A way to do this in person would be if you know someone that they know, and they’ve purchased from you, somehow drop that in the conversation casually. People feel comfortable buying when they see other people buying, when this happens, it creates momentum.

The Core Elements to Running a Successful Webinar: The Bottomline

Even when you think your webinar can’t get that much better, the more you do it the better it can get. Recognize that if your information is valuable, it’s lasting. It’s not just good for the moment, it’ll be good for a long time. Our masterclass is down at the moment but we will create a website where you can watch this masterclass, get in on the action and see all these elements we just discussed into play. This will be available to view at

So to hear more behind the core elements to running a successful webinar, don’t forget to tune in to episode 516 of the Sell or Die Podcast.

Thank you so much for listening to Sell or Die! We hope that this episode has helped you to transform the way you think, given you new ideas, and provided a new perspective on the sales and business challenges you face every day so that you can win the customer to the bank.

If you enjoyed this episode please take a second to rate & review. Each review helps us help more people just like you make a difference in this world! Don’t forget to take a screenshot, share it in your Instagram stories, and tag us @jeffreygitomer and @jengitomer. See you next week!

About your hosts

Known as the King of Sales, Jeffrey Gitomer is the Author of 16 best-selling books including the Little Red Book of Selling, the Sales Bible, and his newest book Get Sh*t Done. In 2008, he was inducted in the Speakers Hall of Fame – the highest award in the speaking industry. His world-class list of clients include companies from  Fortune 500 companies around the world. His digital Learning academy and signature course, The Seven-Figure Sales Formula, offers individuals and teams real-world sales strategies they can implement immediately.

Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She is the best-selling Author of Sales in a New York Minute, CEO and Founder of Breakthrough Business Babe and a master business growth coach.

Jeffrey and Jen thank you, Diehard, for helping Sell Or Die achieve more than 2 million downloads!

Thanks for Listening!