But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to the Sell or Die Podcast. We’re your hosts, Jeffrey & Jen Gitomer. Between the two of us, we’ve written the books The Little Red Book of Selling, Sales in a New York Minute, plus 15 other best-selling books. We’ve also created the 7 figure sales formula program and the Breakthrough Business Babe Community.
Sell or Die is for sales professionals, sales managers, entrepreneurs, and business owners who want to sell more at full price, earn loyalty, and have an unlimited stream of referrals. Every single episode will give you real-world, easy-to-implement solutions so that you can get your calls returned, your proposals read and acted on while creating relationships that you can take to the bank.
And today we are talking about content consistency and the lessons learned from completing 500 Facebook lives!
For more details, listen to the ENTIRE episode on your favorite streaming platform.
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As an entrepreneur, consistency is what will help you create success for your business. Jeffrey made a commitment to do his Facebook live at the same time everyday. He took this commitment very seriously and didn’t miss a single day.
One of the ways Jeffrey was able to be so consistent is because he went in with the mindset and intention to do the live no matter what. Jeffrey had times where it was inconvenient, but he never let the conflicts stop him from fulfilling what he said he was going to do.
Throughout this process Jeffrey learned that creating video content especially doing a live on Facebook isn’t as easy or simple as it sounds. It’s not just about logging into Facebook and talking, you really have to have a good setup that’s going to support a quality video and show for your audience.
The Facebook live had people tuning in from all over the world, this was a really awesome experience to see people come together all on one live. Jeffrey learned that it doesn’t matter where the person is from, we all have very similar needs and desires. People are way more alike than you would think. This was something that was really eye opening to see.
Facebook lives came from a place of wanting to help people. Jeffrey started it because he wanted to help others and also because he really enjoyed doing it. It was a really cool way to meet more people all around the world and create new relationships.
If you are thinking about doing something similar to a Facebook live, you should really try to find topics that your audience will be interested in. People want to tune into content that will provide value and insight into the topics they care about. If you have enough knowledge and experience in the topics you’re talking about you really shouldn’t have any trouble creating new content.
The best way to be successful with your business is to make sure that you are being consistent with whatever you set out to do!
Consistency creates success. If you are consistent in the things you do for your business you will become successful. Jeffrey learned a lot from his consistency with his Facebook live. He hit 500 consecutive episodes because he went into it with the right mindset and kept his commitment. With anything you do as an entrepreneur, you have to make sure that if you make a commitment you follow through.
Be sure to listen to all of episode 561 for more details on consistency is so important in business.
Thank you so much for listening to Sell or Die! We hope that this episode helped you understand the importance of planning for your sales deadlines and how impactful a going away gift can be to a prospective client.
If you enjoyed this episode please take a second to rate & review. Each review helps us help more people just like you make a difference in this world! Don’t forget to take a screenshot, share it in your Instagram stories, and tag us @jeffreygitomer and @jengitomer. See you next week!
Known as the King of Sales, Jeffrey Gitomer is the Author of 16 best-selling books including the Little Red Book of Selling, the Sales Bible, and his newest book Get Sh*t Done. In 2008, he was inducted in the Speakers Hall of Fame – the highest award in the speaking industry. His world-class list of clients include companies from Fortune 500 companies around the world. His digital Learning academy and signature course, The Seven-Figure Sales Formula, offers individuals and teams real-world sales strategies they can implement immediately.
Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She is the best-selling Author of Sales in a New York Minute, CEO and Founder of Breakthrough Business Babe and a master business growth coach.
Jeffrey and Jen thank you, Diehard, for helping Sell Or Die achieve more than 2 million downloads!