Changing the Font with Jessica Pettitt


Episode Sponsored By: The Why and The Buy podcast

Sell or Die with Jessica Pettitt

#MeToo. #TimesUp. Whatever you think about the hashtags, the world (and the way it does business) is having a moment on diversity. Everyone is asking tough questions about how we interact and hire in the workplace and the answers are often complex.

Our guest expert this week is Jessica Pettitt, author of Good Enough Now and diversity speaker for over a decade is here to open our minds, challenge our expectations and even debate a little.

Diversity is one of those words that is said often but never really put properly into context. Jessica helps color in the font and fill in the gaps in one of the most enlightening conversations we’ve had on Sell Or Die.



This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.


On today’s show…

4:09 – Going from the comedic space to diversity/

8:44 – What is the trick question when it comes to diversity?

12:30 – The four basic criteria when it comes to hiring.

17:44 – The perception bias when it comes to hiring.

20:10 – A childhood experience shaped Jessica’s view on diversity.

28:04 – Diversity and communication are often linked.

34:02 – Why is the intent of a message and the impact of a message radically different?

40:15 – Think of the question with the response in mind.

45:10 – Individual work vs. Systemic Work.


More on today’s guest:

Jessica Pettitt, M.Ed., CSP, pulls together her stand up comedy years with 15+ years of diversity trainings in a wide range of organizations to serve groups to move from abstract fears to actionable habits that lead teams to want to work together. With a sense of belonging and understanding, colleagues take more risks with their ideation, converse precious resources through collaboration, and maintain real connections with clients over time.




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