business success



Struggle and Success: An Inspiring Family Business Story with Doug Wing

In this episode of The Sell or Die Podcast, we’re joined by the highly talented Doug Wing. Doug has over 40 years of experience in manufacturing, operations, sales, sales leadership and executive management. He was the co-owner and Vice Chairman at Little Giant Ladder Systems before retiring in 2019. Doug worked alongside his highly successful father Hal Wing for 45 years. Doug Wing’s success story is one that shows why determination and drive is so critical in the sales industry. Doug will talk about the road to success and the things Hal Wing taught him about business.

business success

But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to the Sell or Die Podcast. We’re your hosts, Jeffrey & Jen Gitomer. Between the two of us, we’ve written the books The Little Red Book of Selling, Sales in a New York Minute, plus 15 other best-selling books. We’ve also created the 7 figure sales formula program and the Breakthrough Business Babe Community. 

Sell or Die is for sales professionals, sales managers, entrepreneurs, and business owners who want to sell more at full price, earn loyalty, and have an unlimited stream of referrals. Every single episode will give you real-world, easy-to-implement solutions so that you can get your calls returned, your proposals read and acted on while creating relationships that you can take to the bank. 

It’s time to sell or die…

And today we will be sharing Doug’s experience working with his successful father Hal Wing, and how they were able to build a highly successful business.

For more details, listen to the ENTIRE episode on your favorite streaming platform.

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Doug and Hal’s journey to success

Doug was born in Schwaigern, Germany but was raised in Utah to a close-knit family. His father was working in insurance when he learned of a new opportunity. This opportunity was the little giant ladder and he took its design and idea to build a successful business. 

Selling these ladders during a tanking economy in the 1970’s was not an easy task. That didn’t matter to Hal, he had an incredible amount of drive and dedication to make sales. Hal never gave up, even when people questioned his path and laughed at him he kept the faith and believed that he would become successful. Doug’s dad spent 300 days a year on the road and that dedication is what helped him succeed. Doug saw first hand the drive it took for his dad to build a strong company. 

Doug learned a ton about the best ways to make sales. The two most important things Hal used to emphasis to his salespeople including Doug was:

  • You can tell the customer anything you want as long as it’s the truth. Hal believed making sales always needed to be done ethically and honestly. Hal valued relationships and building relationships is based on trust so it was important for each salesperson to be honest and upfront with their customer even when other competitors aren’t.
  • In meetings with distributors or vendors Hal would say if it’s not a good deal for everyone at the table it’s not a good deal. Hal believed it was important for everyone involved in the deal to get their fair share. 

Doug’s dad wasn’t afraid to take financial risks, the company put their product on an Infomercial even when it was extremely pricey to do so. The risk paid off; the infomercial was an overnight success and the money that Hal had on the line was made and then some. 

Doug was able to take everything he learned from his father and implement it into his position at the company. He saw first hand the ways his father developed strong relationships with customers and business associates.

business success

Lessons learned

Doug learned to be a strong salesperson from working alongside his dad. Doug prioritizes relationships and takes a genuine interest in other people. Doug knows how to listen to people and cater to their needs and that is something that pushes people to do business with him.

Doug’s father was someone who had a strong confidence in himself. He wasn’t arrogant or rude but he had a genuine belief that he could succeed which is another thing he passed along to Doug. The confidence and drive led them through really challenging times financially in their business. They never stopped believing in their abilities.

More to come

Doug has a book coming out called Giant Success and this book is going to be diving into the core principles and values of Hal Wing. This book will talk about the specific things that made Hal Wing so successful and a special businessman. One of the most important things talked about in the book is the way Hal treated people and his employees. Doug learned to be a giver from his father who he describes as the ultimate giver who loved people and his employees above all else. Doug learned one of the keys to his fathers success over the years was the dedication to helping his employees grow as individuals. 

More information about the book is on

Struggle and Success: An Inspiring Family Business Story with Doug Wing: The Bottomline

Building a business is not an easy thing to accomplish. Doug Wing’s success story is one that shows why determination and drive is so critical in the sales industry. Doug’s road to success was guided by his father Hal Wing. Hal taught him about how to run a business and how to treat people. Doug was able to learn so much from working alongside his father and he implemented what he learned in every position he had at the company. 

Be sure to listen to all of episode 560 for more details on Doug and Hal’s business journey and their secrets to success. 

Thank you so much for listening to Sell or Die! We hope that this episode helped you to transform the way you view the challenges you face along your journey to success so that you can win your customers all the way to the bank.

If you enjoyed this episode please take a second to rate & review. Each review helps us help more people just like you make a difference in this world! Don’t forget to take a screenshot, share it in your Instagram stories, and tag us @jeffreygitomer and @jengitomer. See you next week!

You can connect more with Doug over on his website and on Instagram.

About your hosts

Known as the King of Sales, Jeffrey Gitomer is the Author of 16 best-selling books including the Little Red Book of Selling, the Sales Bible, and his newest book Get Sh*t Done. In 2008, he was inducted in the Speakers Hall of Fame – the highest award in the speaking industry. His world-class list of clients include companies from  Fortune 500 companies around the world. His digital Learning academy and signature course, The Seven-Figure Sales Formula, offers individuals and teams real-world sales strategies they can implement immediately.

Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She is the best-selling Author of Sales in a New York Minute, CEO and Founder of Breakthrough Business Babe and a master business growth coach.

Jeffrey and Jen thank you, Diehard, for helping Sell Or Die achieve more than 2 million downloads!

Thanks for Listening!