business risks



Navigating Through Uncertainty and Taking Risks in Business with Victoria Labalme

In this episode of the Sell or Die Podcast, we have a special guest Victoria Labalme joining us! Author of the forthcoming book, Risk Forward, Victoria Labalme helps people unlock their hidden genius and perform at their highest levels in work, onstage, on camera, and in life. Her unconventional approach offers a surprising blend of art and business. We have had the pleasure of seeing Victoria’s world-renowned public speaking skills in action, and we are excited for her to share her perspective on taking business risks.

business risks

But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to the Sell or Die Podcast. We’re your hosts, Jeffrey & Jen Gitomer. Between the two of us, we’ve written the books The Little Red Book of Selling, Sales in a New York Minute, plus 15 other best-selling books. We’ve also created the 7 figure sales formula program and the Breakthrough Business Babe Community. 

Sell or Die is for sales professionals, sales managers, entrepreneurs, and business owners who want to sell more at full price, earn loyalty, and have an unlimited stream of referrals. Every single episode will give you real-world, easy-to-implement solutions so that you can get your calls returned, your proposals read and acted on while creating relationships that you can take to the bank. 

It’s time to sell or die…

And today we are focusing on navigating risk in our businesses and lives. For more details on each point, listen to the ENTIRE episode on your favorite streaming platform.

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Victoria’s inspiration for the term “risk forward.”

Victoria had the opportunity to study with the great mime Marcel Marceau. He taught a type of movement called, in French, “risque avant,” which translates literally to “risk in advance.” It means to move a little off-balance or off-center but with your heart still open. Victoria thought that was a beautiful philosophy for life. 

Victoria says that it’s by risking forward that we find our way. When you take one step, the next step often reveals itself to you. 

Risking forward is not about “leap and the net will appear.” It’s not about betting the house. It’s about taking small, a little off-balance, heart-open steps. When we take small risks (and survive them) we get more comfortable with daring to follow our intuition. 

business risks

What stops people from taking risks.

In business or in our personal lives, the biggest thing that stops us from taking risks is the fear of what other people will think about us. When we think about taking risks, all the “what if” questions start swirling in our heads, and they usually stop us from taking action.

Victoria shared this quote from American psychologist Rollo May: “The opposite of courage in our society is not fear. It’s conformity.” We’re afraid to be different, and yet, being different is often what would give us an edge to succeed in business or in anything else.

Instead of focusing on what other people are doing, focus on developing your own self-confidence. When you take a small risk, your self-confidence increases. And that gives you the ability to take the next risk.

Victoria’s examples of business risks in her life.

Victoria has a video called the Park Avenue Shuffle, which is definitely worth a watch. The video shows you how to cross the street with style. She didn’t know what she was going to do with that video. She just thought it would be fun to get out on Park Avenue and dance, film it, and see what happens. But that video ended up taking her backstage to the HBO comedy festival, and Steve Martin himself complimented her. 

Victoria had another idea when she was listening to her husband, Frank Oz, who was one of the original Muppet performers, talking with other Muppet performers. She loved listening to their conversation, and she thought other people would too. She didn’t know where the idea would take her, but she wanted to film their conversations.

The project “Muppet Guys Talking” became a full-length documentary feature that has now been viewed all over the world. She had no idea what it would turn into. But she took the first step. And that first step is what really counts.

Navigating Through Uncertainty and Taking Risks in Business with Victoria Labalme: The Bottomline

Before you risk forward in your business or life, be sure that you’re doing it because YOU want to. As Victoria reminds us in the episode, it’s easy to start living by someone else’s goals. Check in with yourself and your own values. When you know yourself and what you really want, then you can see what calculated risk you can take. 

Be sure to listen to all of episode 544 for all the details!

Thank you so much for listening to Sell or Die! We hope that this episode unlocked a secret to sales that you might not have thought about.

If you enjoyed this episode please take a second to rate & review. Each review helps us help more people just like you make a difference in this world! Don’t forget to take a screenshot, share it in your Instagram stories, and tag us @jeffreygitomer and @jengitomer. See you next week!



Risk Forward Book


Park Ave Shuffle

Muppet Guys Talking

About your hosts

Known as the King of Sales, Jeffrey Gitomer is the Author of 16 best-selling books including the Little Red Book of Selling, the Sales Bible, and his newest book Get Sh*t Done. In 2008, he was inducted in the Speakers Hall of Fame – the highest award in the speaking industry. His world-class list of clients include companies from  Fortune 500 companies around the world. His digital Learning academy and signature course, The Seven-Figure Sales Formula, offers individuals and teams real-world sales strategies they can implement immediately.

Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She is the best-selling Author of Sales in a New York Minute, CEO and Founder of Breakthrough Business Babe and a master business growth coach.

Jeffrey and Jen thank you, Diehard, for helping Sell Or Die achieve more than 2 million downloads!

Thanks for Listening!