Business Growth



Generating Business Growth by Taking a Step Back

Sometimes for business growth, you have to take a step back. In episode 512 of the Sell or Die Podcast, we are talking about the importance of perspective and stepping back once in a while to analyze and reflect on your progress. In order to continue growing and avoid burn-out, stepping back is essential.

Business Growth

But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to the Sell or Die Podcast. We’re your hosts, Jeffrey & Jen Gitomer. Between the two of us, we’ve written the books The Little Red Book of Selling, Sales in a New York Minute, plus 15 other best-selling books. We’ve also created the 7 figure sales formula program and the Breakthrough Business Babe Community. 

Sell or Die is for sales professionals, sales managers, entrepreneurs, and business owners who want to sell more at full price, earn loyalty, and have an unlimited stream of referrals. Every single episode will give you real-world, easy-to-implement solutions so that you can get your calls returned, your proposals read and acted on while creating relationships that you can take to the bank. 

It’s time to sell or die…

 So read the points below to learn about the importance of generating business growth by taking a step back. And for even more details on each point, listen to ALL of episode 512 of the Sell or Die Podcast on your preferred streaming platform!

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Generating Business Growth by Taking a Step Back, Point #1: We’ve taken a month to change up our scenery, go to the beach, and use this time to take a hard look at the course our business is going in.

In the past couple of months, we have both been reflecting and taking a step back in the business to move forward. The Pandemic has caused everyone to take another look at what they’re doing and decide the best emergence as the economy proceeds forward. You need one step back to get that full picture view when you’re in it, you can’t see it. We are staying in a condo right now on the beach. The condo has this secret staircase that goes up to the roof, when you walk out, you can see the beach from end to end. 

That view gives you what we call perspective. That perspective shows you everything going on, so you can decide where to take action, that’s exactly what we’re doing, taking perspective action. We’re not taking a one hour break, it’s been about a month. This is a time where we are taking a hard look at all the activities we are doing in our business, analyzing what is generating revenue, and where we are having the most impact. You should be asking yourself these same questions. Take a cold hard look at the course of your business. 

Business Growth

Generating Business Growth by Taking a Step Back, Point #2: Take a long look at what it is you intend to do for the next 12 months, and make sure you truly believe in the process and the product.

You need to be in love with your offer and love what you put out there. If you don’t believe it, you don’t love it, you will never sell it. People will feel your belief when that becomes evident all of a sudden your business is going to explode. You will know it’s needed and it’s valuable, so will the people listening to you. 

Take a long look at what you intend to do over the next 12 months. Look at it from the third floor all over the beach, the third-floor look-out. Make sure you absolutely believe in that process, and that product. You have to know this first, then your audience second. Convey it in a way that is transferable, meaning, the other person has gotten your message and is willing to buy your product.

Generating Business Growth by Taking a Step Back, Point #3: We’re going through a metamorphosis of sales. The sales world will never go back to the way it was.

The sales world will never go back to the way it was, a few months ago virtual and video meetings were something you could set aside and view as not necessary. Now, it’s vital and essential. We’ve been working together to combine our knowledge into one thing we could offer as inexpensive and affordable for everybody. Jeffrey created a seven-figure sales formula course that’s about how he created millions of dollars in sales. He is uncovering his formula and framework.

We figured why not take all this stuff and bring it all together, so everyone is coming together for a monthly membership and gaining access to all the courses. Jeffrey has a webinar coming up that will give you information on how you join and essentially become a part of our insider’s club with the ability to connect with Jeffrey on a deeper level and others who have a trove of knowledge. There will be experts on a monthly basis. Whether you need a better attitude, sense of humor, sales, or building relationships, this is for you.

Generating Business Growth by Taking a Step Back: The Bottomline

Remember when it comes to business growth and moving forward, sometimes we just need a step back. This step back gives us the perspective to analyze and reflect on where we’re at in our journey and what we need to do to continue onwards. 

So to hear more of our insight on why it’s so essential to take a step back in order to have business growth, don’t forget to tune in to episode 512 of the Sell or Die Podcast.

Thank you so much for listening to Sell or Die! We hope that this episode has helped you to transform the way you think, given you new ideas, and provided a new perspective on the sales and business challenges you face every day so that you can win the customer to the bank.

Sign up for Jeffrey’s free webinar coming up here!

If you enjoyed this episode please take a second to rate & review. Each review helps us help more people just like you make a difference in this world! Don’t forget to take a screenshot, share it in your Instagram stories, and tag us @jeffreygitomer and @jengitomer. See you next week!

About your hosts

Known as the King of Sales, Jeffrey Gitomer is the Author of 16 best-selling books including the Little Red Book of Selling, the Sales Bible, and his newest book Get Sh*t Done. In 2008, he was inducted in the Speakers Hall of Fame – the highest award in the speaking industry. His world-class list of clients include companies from  Fortune 500 companies around the world. His digital Learning academy and signature course, The Seven-Figure Sales Formula, offers individuals and teams real-world sales strategies they can implement immediately.

Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She is the best-selling Author of Sales in a New York Minute, CEO and Founder of Breakthrough Business Babe and a master business growth coach.

Jeffrey and Jen thank you, Diehard, for helping Sell Or Die achieve more than 2 million downloads!

Thanks for Listening!