Business Abundance and Expertise with David C. Baker


Episode Sponsored By: The Why and The Buy

David C. Baker

Whether you like it or not, it’s not enough anymore to be “just” a salesperson. Experts win the day. Trusted advisors win the day. But…how do you become one of those?

Our guest expert this week is David C. Baker, author of The Business Of Expertise. He believes there is a critical difference between sales knowledge and sales wisdom. Knowing how to bridge that gap can lead to a more abundant business life AND personal life.


This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.


On today’s show…

3:15 – 1 million downloads? It happened.

8:04 – David’s first writing gig was ghostwriting about an interesting topic.

10:05 – “I’ve said the process is not clarity and then articulation, clarity comes in the articulation.” – David C Baker.

13:45 – How many competitors are the right amount to have in your field?

18:13 – The secret to coaching in the expertise field.

22:19 – Your business life needs to be so abundant that your personal life can flourish.

28:01 – How do you go from salesperson to expert?

37:46 – What is the Pomodoro method to working?



More on today’s guest

David is the author of five books, three of which focus on the central elements of the business of expertise: positioning, financial management, and leadership.




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