A Disruptive View of Differentiation with Lee Salz


Episode Sponsored By: The Why and The Buy podcast

Sell or Die with Lee Salz

How do you sell a product while knowing that Amazon has you beat on price no matter what?

Lee Salz of the Sales Architects may have a solution on how to differentiate yourself enough to where you’re never haggling on price.

Lee specializes in differentiation and disruption to where you’re never competing on price. In fact, the only competition would be yourself, absorb some of the principles of the episode so that you can take your business to the next level.



This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.


On today’s show…

04:26 – What are Jeffrey’s 5 favorite sales ever? Find out.

09:55 – Lee’s definition of disruption

17:47 – What’s the difference between leaders and management?

21:41 – Lee’s method for creating disruption

34:06 – How do you differentiate yourself from Amazon?

40:06 – Three words that can make business go from “just okay” to “great”.

46:15- Putting yourself in the buyers’ shoes can make all the difference.


More on today’s guest:

Lee is originally from New York and New Jersey and spent ten years in the Washington D.C. Metro area. He now calls Minneapolis home, along with his wife, three children, and two dogs.

When he isn’t on the baseball field coaching his kids, Lee is in the gym preparing for his next powerlifting meet. He’s been competing in the bench press since 2000 and most recently won the 2014 Minnesota State Powerlifting Championships.




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